For Touro’s campaign, I created 3-frame GIF animated ads where their key elements (large CTA button and the “100% Online” footer) were stationary. The background supported the main text with every image, so the main sales text would not lose its impact on the user.
The email was designed to be very easy to understand, while maintaining the visual familiarity and message (”Advance Your Career Not Your Debt”, “100% Online”). Two prominent CTA buttons lead the user to the designated landing page.
This landing page was the last stage of the funnel. The main goal was to compel the user to leave contact information. This was achieved by maintaining both the visual and the message theme, but also by adding video testimonials and graduation expectations. The addition of average salary figures further compelled the users to follow through.
"I worked with Liron for about a year on several designs that include email templates, display banners and landing pages. I highly recommend Liron.
He did a great job on the design and transferring the message to our customers."